What’s the Difference Between Social Media and Viral Media?
The term “Viral” has really taken a bad rap in the past few years. The term “Viral” merely means–”Word-of-Mouth.” It’s just sharing the good news or making an announcement. So, is there a difference between Social and Viral Media? Yes. There’s a big difference between the two. Social Media aims to engage while Viral Media aims to create the buzz.
Does Viral and Social Media Technology Assist Businesses with Communicating the Message?
With a social media campaign, the goal is to engage your business with your audience. In order to do that, you need to create a reason for your audience to come back. Viral Media rarely offers that opportunity, and if it does it’s for a minimal amount of time. A stickiness is created with successful social media campaigns.
Fan pages on Facebook that engage with the fans on their page create a return rate to their page. With viral campaigns, the stickiness is not really created for a return audience and they rarely create any loyal followers.
The Technology of Social and Viral Media is a Powerful Tool When Used Properly
Social Media Marketing and Viral Media Marketing definitely go hand-in-hand. The social channels launch and promote the viral campaigns. In order for the promotion in social channels to work, you must have a reputable relationship so that your audience can distribute the viral content to their own networks. Understanding the two can assist in better aligning future marketing strategies.