The Cure Starts Now Foundation

This non-profit organization is creatively using QR codes in partnership with a specialty Ice Cream and has been quite successful with their endeavors by surpassing their fund raising goals!

The Cure Starts Now Foundation was started in 2007 by the parents of little Elena, their precious little six year old daughter who died of brain cancer. They partnered with Graeter’s Ice Cream who created a special flavor of ice cream for the cause – Elena Blueberry Pie

The marketing campaign used a QR code linking to the Cones for a Cure landing page, where your contact information was exchanged for a coupon for a free scoop of Elena Blueberry Pie ice cream. They have every intention of rolling this out again in twice as many cities next time!!

What a clever way to generate revenue for a business and also donations for a worthy cause! =0)