Yvette L. Brownstone

Leveraging with Technology

Real Estate Agents Strategically Master QR Code Usage

October 20th, 2011

 Who Needs Keys?            

Real Estate Agents across the country are in full swing, using QR Codes strategically to get engage potential Buyers before they have their first meeting.  QR Codes have been placed on Real Estae signs and when scanned they can typically be sent to a Virtual Tour of the home.  Guess we no longer have to wait for someone to show up with keys to let us inside!  It’s amazing how each type of business finds it’s use for the QR Code.

By placing the QR Code on a lawn sign, they provide people passing by with potentially the hottest leads, those driving around looking for homes to buy, with all of the information needed for that home instantly and a Virtual Tour to boot.  Price, interior photos and community information are typically things that a lawn sign does not provide.  But thanks to our Realtors leveraging the QR Code they are really giving the consumer what they want, when they want it.  Some Realtors debate that there is no longer a need to call if everything is provided through the QR Code on the sign.  That’s debatable.  Most people want the facts nowadays and they typically don’t want to hear the song– and dance the dance to get information.  So, for the majority, I’m sure it’s appreciated.  Our society has changed from years past.  We no longer wait for information because it’s at our fingertips with the technical advances of smart phones, iPads, iPods, laptops and other instant media connections.

So, the next time you’re out on a drive, be on the look out for Real Estate signs!  Let’s see if your local Real Estate Agents are keeping up with the times!

♥ yvette

Visit me at www.yvettebrownstone.com to assist you with your QR Code needs! 
QReative Solutions, Inc.®2011

Yvette L. Brownstone

Leveraging with Technology

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